I coach construction business owners who are ready to step up as leaders. Whether you're a builder, a tradie or running a growing crew, you already know the work—I’ll help you run the business. Backed by 15+ years on the tools, in the office, and on the road, I help you navigate leadership, build authority, and command your worth.
Talk to an expert who's actually been there.
Who this is for
On site, you're often pushing through physically and mentally, but you're not always sure who you can turn to. I've been there. I get it.
Whether you're self-employed, running a crew, or just finding your feet, I'll help you find clarity, structure and a way forward, from someone who understands the daily reality, not a generic coach reading from a script.
Coaching is built for construction business owners at every stage — whatever point you're at in your journey.
What you get
A coach won't solve every business problem. But I'll help you see the bigger picture, grow, feel supported, and stay accountable to the goals you set.
Step back from the daily grind and get clear on where your business is actually headed.
Build the skills the trade never taught you — pricing, people, and planning.
You won't be doing it alone. You'll have someone in your corner who has lived it.
Set real goals and have someone hold you to them, week after week.
Coaching is shaped around where you are right now. Take a look at the three structured packages available.
How it works
A relaxed, no-pressure chat about where you're at and what's getting in the way.
Together we find the gaps and the wins, and set a plan you can actually work.
You keep moving forward, with someone in your corner the whole way.
Meet Antoinette
Over 15 years in construction. I ran a steel-cutting team of eight, worked the office and the site, drove the material deliveries, and helped build my husband's formwork business from the ground up.
I know the early starts, the hard days, and the feeling of carrying it all. That's exactly why I can help.
Work with me →The industry is changing
Construction is evolving fast. The owners who thrive are the ones who lead with clarity and structure — and there's room for you to do the same.
See how coaching works →
In their words
Questions
A few of the things people ask me most. There are more on the FAQ page.
See all questions →No. Whether you're self-employed, running a crew, or growing something bigger, coaching meets you where you're at.
If you put the work in, yes. Construction is demanding, but with the right structure and someone in your corner, owners make real progress.
Yes. I've been in the industry a long time, in the office and on site, and I can help you succeed.
From the blog
Practical advice for building a business in construction — straight talk, no jargon.
Business growth
Stepping back from the day-to-day work to run the business is a big shift. Here's how to make it without losing what got you here.
Money & pricing
Quoting too low is the fastest way to burn out. A simple way to price with confidence and protect your margin.
Read article →
Industry
The industry is changing fast. What's driving it, and how to find your place and back yourself on site.
Read article →Book a free, no-pressure consult. Tell me what's going on, and we'll work out the next step together.